Professionalism – starting point in academic

10 students packed in a cozy room, surrounded by closed small walls but the atmos was warm and friendly. 3 guests speakers on the panel representing each perspective: agency, in-house, and alternative working environment: non-profit, together with university lecturers, discussing the PR experience.

One question was directed to me, and struck me: Do you think the PR industry will become professional? I dont think it is at the moment.

Maybe not. Maybe one day. Very soon.

But for now, a course that offer perspectives and knowledge for youngers or those who seek to understand communication can happily say: this is where you could start your journey – education.

Students will have the following papers:

1. Intro to Advertising/PR

2. Visual Language

3. Public Relations Writing for the Media

4. Practice and Theory of Creativity

5. Strategic Public Relations Planning

6. Business and the Economic Environment

7. Complementary Skills for Communicators

8. Specialist Public Relations

8. Understanding Advertising Media

9. Communication Research and Evaluation

10. Client Management

11. Internship

I wish I could learn the no 10 there back at school, dont think they offer such paper. My guess also  for the specialist PR would be PR for different services: government relations and public affairs, non-for-profit, investor relations, event management, marketing comms, etc and even digital.

Planning for PR seems to be a standard paper that also my uni back in Auckland also offer. I still remember our master Joseph Peart, who we like to called God father of PR and PR academic in Auckland.

Shaping the industry young generation is a great honored thing, I hope to see more of the talented pool out in action. It’s  great to be near the new enthust, maybe they will enlighten me. Wondering how many degrees are there for the communication industry, didnt the Ha Noi uni also has one?